Presented by the Provincial Directorate of Culture of Cienfuegos. Since 1997, the Provincial Directorate of Culture of Cienfuegos, created the Jagua Award to stimulate the artistic and literary creation in the province.  It is presented to personalities, groups or representative institutions of the local identity, that during their long and recognized career have made excellent contributions to the development and consolidation of the culture of the province and have contributed to the increase of the level of appreciation and satisfaction of preferences and interests of the people.

The Award consists of the presentation of a copy of a pendant amulet which represents the aboriginal culture and it was found in the bay of Jagua by 1979, and it is also one of the few vestiges of the Cuban natives that represent their way of seeing the world.